aj purchasing tips for ENTREPRENEURS AND BUYERS

When contemplating the adoption of new technology, it's essential to acknowledge the enduring benefits and results that lasers offer compared to alternatives such as RF, Cavitation, IPL, and other non-laser technologies. Let's take hair removal laser technology as an example. YAG solid-state lasers employ a non-contact method to target areas, whereas semiconductor laser diodes utilize laser stacking, which involves skin contact. While both types have their distinct advantages, the decision should not solely rely on trendy buzz or hearsay, but rather on a comprehensive assessment of the complete benefits of each technology.

In my experience, the success of a practice isn't solely determined by the brand, but rather by the expertise and proficiency of the operator or clinician. While in certain prestigious locations where marketing caters to an upscale clientele, branding can indeed sway patients. However, if the majority of patients aren't driven primarily by brand recognition, then its significance diminishes considerably. In the eyes of a patient what matters is treatment efficacy, safety, and attention to detail given by the clinician to demonstrate clinical endpoints and success are met. A laser is a laser, demo the device test it on your models and if you see that it works, then lock your selection. Do not overcomplicate things. And do not fall for the wine and dine trap technique of sales reps. There is a saying, if you want to get rid of a sales rep is buy their product.

The success of your practice significantly relies on the backing provided by the company from which you acquired your product. Relying solely on sales representatives, whose main objective often revolves around swiftly closing a deal, is imprudent. I strongly advise thoroughly assessing and questioning their comprehension of the product before making any commitments. Ultimately, failing to conduct diligent research may result in bearing the burden of monthly payments without attaining the anticipated return on investment. Essential support services you should expect include phone support, on-site technical assistance, treatment guidance, user manuals, and patient education resources. If any of these vital support elements are lacking, it's time to reconsider the purchase.

The warranty holds as much significance as any other feature when purchasing your device. A standard warranty term is often limited to one year, implying it's not comprehensive in coverage. When in doubt, it's always wise to ask questions and request a checklist detailing what is included and excluded from coverage. Being cautious about obtaining the right coverage is essential, as lacking it can prove costly in the long run. Typically covered under warranty are non-wearable items such as low-voltage power supplies, high-voltage power supplies, control boards, software, water pumps, float switches, pressure switches, and various other parts. Conversely, items not typically covered include hand pieces, optics, flash lamps, shot meters, and other accessories susceptible to routine wear and tear from daily usage.

The efficacy of your laser hinges on its operational reliability. But what if your equipment suddenly malfunctions during a procedure? Does your service provider offer loaner equipment to minimize disruptions and revenue loss? Do they maintain a ready supply of spare parts for prompt repairs? Are their field service teams prompt in addressing issues to prevent prolonged interruptions and cancellations? Furthermore, when seeking support, is the individual on the other end genuinely knowledgeable or merely following a script? When choosing a service provider, including your product vendor, it's vital to ask probing questions.

Keep in mind, after the initial sale, some representatives may become difficult to reach. Make sure yours isn't one of those who vanish after the purchase.

Now that you have acquired a fantastic product, how can you encourage your patients to give it a try? Do you possess effective marketing tools such as treatment guides, post-treatment instructions, before-and-after pictures, posters, and checklists of post-procedure essentials for a comfortable recovery, like cooling gels, creams, and other soothing agents?